Procensol - strategic marketing, content and storytelling for growth
Agile and strategic marketing partnership to scale business in Australia
Regrowing digital and social channels
Target segment growth through the right marketing tactics and approaches
Integral OTM is very much a strategic partner to Procensol. As our requirements have changed, they have always been there for us and they are a trusted advisor to our business.
Launched in Australia in 2014 as an offshoot of its UK parent company, Procensol Australia needed a marketing partner that was as agile as they are.
From strategic marketing plans through digital campaigns to content creation, Procensol’s requirements have changed over the years as the company has evolved and grown.
Over time, the relationship has developed into a strategic partnership, whereby Integral are a trusted partner of Procensol. In 2021 alone, the APAC region for Procensol grew by 50% and Procensol is now one of the most recognised providers of intelligent automation in Australia.
Examples of successful programs include:
- Event management, marketing and MC-ing, where one breakfast resulted in 80 registrations from a new target segment
- Regrowing digital and social channels from scratch following marketing localisation
- 43% increase in LinkedIn followers in 2021
As evidence of the success of the relationship, Procensol has recently taken on an in-house marketing manager, and so a new chapter in the evolving partnership begins.
Integral OTM (Integral) have provided the full gamut of marketing services in response to Procensol’s needs. Originally asked to provide content, the partnership quickly grew until Integral were asked to facilitate development of Procensol’s Australian growth strategy and resultant marketing plan and tactics. Since those early days, Integral have delivered a full marketing package of strategy, PR, branding, advertising, and content, event, partner, social and digital marketing. As Procensol’s marketing needs have changed, Integral have adapted the services delivered.
A leading provider of intelligent automation solutions to government, private sector and not-for-profit clients, Procensol automates and improves business processes, enhances customer experience, reduces operating costs and ultimately, drives business results.