Strategy and Advisory - Integral

Strategy and Advisory

The foundations to deliver on your business, brand and customer strategies

Our strategic advisory and management consulting capability marries brand experience and digital technology with business strategy and transformation, so you get the right actionable strategies, blueprints, frameworks, and roadmaps for your organisation to transform and thrive.


An effective brand strategy defines who you are, what your brand stands for and how you are positioned. It influences who you attract - customers and talent. It guides delivering to customer expectations and meeting business objectives. 

We help you uncover insights through consultation, research, data, and analysis; articulate your promise, values, and market position; define your brand architecture; and develop the roadmap to create and grow a new brand or rebrand and elevate an existing one. 

Customer centricity

Our framework for a customer-centric approach to market will guide the development of an actionable customer strategy to achieve business objectives. A strategy informed by understanding customer needs, context and pain points; that defines segments, personas and journeys, and considers the competitive landscape. We help you develop your customer value proposition, your product roadmap and your desired customer experience. We consider channels to market, your capabilities, operating model and supply chain, and your culture. The end result? A customer strategy that gives you the roadmap and framework to execute for success and measure results. 

Audits and reviews

Using proven approaches, methods, and frameworks, Integral commences the majority of our advisory work by conducting current-state audits that help to identify issues, gaps and opportunities for remediation, capability uplift, improvement or transformation. This includes digital audits, organisational capability assessments, brand audits, platform and infrastructure assessments, digital maturity assessments, and more. 

Enterprise architecture

Your enterprise architecture is the blueprint that defines the structure and operations of the organisation, and underpins your ability to deliver on your business, brand, and customer strategies. We undertake strategic assessments and business capability mapping, engage with key stakeholders to assess current state, and provide a gap analysis and roadmap to achieve desired future state. We will develop your enterprise information architecture and recommend a framework for operations, processes, governance, quality, and master data management. The outcome will guide technology investment, make recommendations for capability uplifts, and provide a roadmap for technology platforms and organisational transformation. 


A good digital strategy is ambitious, well considered, and focuses on the use cases that are likely to deliver the most impact to customers, employees, and your overall value chain. It should enhance your ability as an organisation to out-perform your peers. Informed by your enterprise architecture, your business, brand and customer strategies, and the competitive and technological environment, your digital strategy provides the roadmap to achieve competitive advantage through digital transformation. We will assess your current digital maturity and deliver a strategy that aligns with your business goals, focussing on high value use cases for digitisation. 

Business case development

We regularly work with clients to help define the IT strategy, align it to the overall business strategy, develop business cases, and help demonstrate return on investment through exceptional delivery of targeted technology projects. We analyse and develop options, conduct cost benefit analyses, and provide ROI and TCO projections. 


Successful transformations are driven by people and strategy, not technology. We take the time to understand where you are today and where you want to go, working with you to develop the transformation and change framework most appropriate for your digital enablement or organisational transformation program. We emphasise strategic stakeholder engagement, program implementation strategy, and roadmap definition. 

Capability uplift

With the rapid change of technology and an ever-evolving business environment, uplifting capabilities equips your organisation with the ability to scale and become sustainable long after a project has finished. Integral draws on skills gap analyses to direct investment for the most impactful outcomes. We develop immersive capability programs that use a blended learning approach to accelerate capability building. Our creative thinking and agile expertise have delivered transformative business outcomes for our customers.

Operating model and organisational design

Integral has deep experience in the analysis, assessment, and future state design to transform technology service provision. Having the right model that ensures people, processes and technologies are structured and aligned appropriately is critical in transforming organisations. One of the many services within our Transformation and Capability Uplift offering is our Operating Model and Organisational Design Service. This service draws from several of our foundation capabilities.